Corporate Partner Honored

Many congratulations to San Diego AMA Cause Conference partner, Mission Federal Credit Union and TRICIA LINK!!!

PR News All-Star Awards Honors Mission Federal Credit Union’s Tricia Link as a 2008-2009 National Community Relations Professional of the Year

San Diego – Mission Federal Credit Union is proud to announce that Tricia Link, Vice President of Community Relations and External Affairs, has been honored as a 2008-2009 National Community Relations Professional of the Year in the annual PR News PR People All-Star Awards. The winners were announced by PR News on December 1, 2009 at the National Press Club in Washington D.C. According to PR News, this was the most competitive field of entries to date, with more than 1,000 nominations representing the best-of-the-best from top global and national companies. Tricia and Mission Federal were the only winners from a non national or global, locally-based company, and the only credit union represented.

“We are proud to have Tricia as part of our team and are thrilled that she has been recognized with this prestigious honor by her peers for her outstanding community partnering achievements on behalf of Mission Federal Credit Union,” said Neville Billimoria of Mission Federal Credit Union. “The community giving, cause marketing, and nonprofit partnerships that Tricia has put in place for Mission Federal Credit Union continue to reinforce Mission Fed's proud position as a community partner of choice within the San Diego community, in which our employees and member-owners take great pride. The fact that several of our community nonprofit and media partners helped nominate Tricia for this honor makes it even that much more meaningful."

During her tenure in overseeing and revitalizing strategic community partnerships at Mission Federal Credit Union, Tricia has created and implemented key community outreach campaigns, including: the national and international award-winning “I'm Thankful for My Teacher” campaign, the Padres Community Home Run Challenge, Mission Possible Star 94.1 Community Outreach of Care radio and web campaign, Mission to Educate KPBS radio and TV campaign, San Diego Zoo social media click-through campaign, groundbreaking Mission 4 R Schools donation campaign, Mission 4 Monarch Holiday Gift Card Campaign, the Mission Federal Memory Walk held in Balboa Park every October to support Alzheimer's awareness, education and research, the Mission Federal ArtWalk and Mission 4 ArtReach companion initiative, held every April in San Diego’s Little Italy community, and the inaugural Mission 4 Monarch School holiday gift card donation drive occurring right now in Mission Federal's 20+ branch network.

During 2008-2009, Tricia spearheaded Mission Federal's million-dollar plus commitment to community and cause marketing partnerships benefitting the San Diego community, in addition to her role as executive director of the Mission Federal Community Foundation, which provides hundreds of thousand additional dollars in grant support for financial literacy and educational programs throughout San Diego. Ms. Link also serves as the public spokesperson for the brand, appearing regularly as a community affairs and philanthropic expert on local network affiliates such as NBC 7, Fox 5, CW 6 and KUSI 9 television morning news shows. Ms. Link is also a sought-after expert panelist and guest speaker for the American Marketing Association, Nonprofit Management Solutions, San Diego GrantMakers, and other organizations. Ms. Link serves on the Boards of the Great Friends Foundation, Kids Included Together, and on the Advisory Boards for BearArts Foundation, ForBenefit Enterprise, and San Diego Unified School District, and is an active community volunteer focused on serving at-risk underserved children and families as well as supporting the SPCA’s pet adoption efforts.

The PR News PR People All-Star Awards is an annual award open to all public relations, marketing, and communications professionals in the United States and globally to recognize significant achievements made by the outstanding nominees within their respective disciplines.

About Mission Federal Credit Union

Mission Federal Credit Union is a progressive member-owned organization providing high quality financial and related services to meet the needs of a growing and diverse membership base. With nearly $2 billion in assets, 22 branches, and 138,000 members, Mission Federal is the second largest credit union in San Diego County. Mission Federal enhances the lives of its members through education and lifelong financial services. In addition, Mission Federal contributes to hundreds of non-profit educational and community organizations. To learn more, visit www.missionfcu.org

Call for Volunteers!

Looking for an opportunity to learn more about cause marketing for nonprofits?

The San Diego American Marketing Association is calling for volunteers for the 12th Annual AMA Cause Conference on March 10th from 8:00 a.m. – 5:00 p.m. For full conference details visit the AMA San Diego Cause Conference website: http://www.sdama.org/conference.htm. Volunteers are invited to attend the conference when they are not volunteering and lunch will be provided!

Volunteer responsibilities including registration, greeters, parking lot coordinators, and more. In order to best prepare our wonderful volunteers for the day-of conference there will be a walk-through on March 9th from 5:30 – 7:30 p.m. at USD’s Joan B. Kroc Institute. If you are interested in becoming a volunteer, please complete this survey and include your contact information as well as the position(s) in which you are interested: http://www.surveymonkey.com/s/volunteersignup. The volunteer coordinators will contact you after you have completed the survey. If you would like to speaker to Janet or Frank, the volunteer coordinators, please see below for their contact information.

This year’s AMA Cause Conference will be using social media to promote and provide more information about the conference. Be sure to visit us on our blog, Facebook Group, and on Twitter – you can find all the links on the Cause Conference main page: http://www.sdama.org/conference.htm. We are also encouraging all of our participants this year to tweet and blog from the conference – we hope you will join us!

Thank you for your interest in being a 12th Annual Cause Conference volunteer – your participation will truly make it our most successful year ever!

Janet Robertson & Frank Scarpaci 310-717-6023 mobile

More about the conference…

San Diego’s nonprofit sector has proven its resilience after a year impacted by the economic recession. As we look to 2010, brighter days of growth and impact are on the horizon for San Diego’s nonprofit sector. As organizations emerge from this past year with new lessons learned and an emphasized set of priorities, the opportunity to move ahead and reach new heights is now.

The 12th Annual AMA Cause Conference will help marketing and other nonprofit professionals find new ways to reach audiences and inspire them to action. Featuring renowned speakers and innovative approaches, the 2010 AMA San Diego Cause Conference will provide staff, volunteers and board members with unique opportunities to learn, brainstorm, and network with others who are committed to strategies that will ensure a brighter tomorrow. To read more, visit the San Diego AMA website: http://www.sdama.org/conference.htm

Keynote Spotlight: Jocelyne Daw

Welcome to Jocelyne Daw, our afternoon keynote speaker at the AMA Cause Conference 2010. We are all looking forward to her fantastic keynote presentation.

About Jocelyne:

Jocelyne Daw is the founder of Causemarketing.ca and author of Cause Marketing for Nonprofits, the definitive hands-on guide to cause marketing. Jocelyne is a recognized leader and pioneer in creating cause marketing partnerships (recognized by the American Marketing Association). For over 15 years, she has actively used cause marketing as an important fundraising, marketing and corporate citizenship tool to advance community and business needs.

A sought after presenter, mentor and consultant Jocelyne has developed over 25 innovative, signature cause marketing programs in support of health care, social services, arts, environment and heritage causes using the principles set forth in her book.

About the Session: Breakthrough Nonprofit Branding: The new nonprofit imperative

A select group of nonprofit organizations, of all sizes, are moving beyond traditional thinking about brands and branding. They are strategically and purposefully building and managing their brand. In the process, they are adding significant value and establishing a strategic competitive advantage that is powering substantial short and long-term growth. Identifying how your organization will stand out in the cacophony is vital in today’s environment and essential in differentiating, strengthening and creating value for the organization. This keynote will equips your nonprofit and your company– whatever your size, with the principles and practices to build and strengthen its brand in the community with the ultimate goal of creating a stronger cadre of supporters, achieving significant community impact, raising more funds and making a greater difference.

For more information on Jocelyne, visit her website.

Speaker Spotlight: Becky Carroll

We are so excited to have Becky Carroll join us once again for the AMA San Diego Cause Marketing Conference! Her knowledge and expertise in marketing and social media is an outstanding resource to the San Diego community. Read more about Becky below and please join us on March 10 for the conference...

About Becky's Session:

Everybody is talking about social media these days - Facebook, Twitter, blogs. Social media can be very beneficial for your non-profit, or it can take up one of your most precious resources: time. In this panel session, you will get a solid overview of how to use social media to market your non-profit, plus you will hear from three San Diego non-profits on how they are successfully integrating social media into their marketing plans.

About Becky:

Petra Consulting Group/Customers Rock! is headed up by Becky Carroll, long-time customer advocate and someone who is passionate about social media, marketing, and the customer experience. In 2005, Becky founded Petra Consulting Group, a strategic consultancy helping companies grow through customer conversation leading to stronger customer relationships. Through our work with companies such as HP, Electronic Arts, and Ford, we have spent a lot of time improving customer experiences, driving increases in marketing results, and helping companies re-think their customer service and support.

Previously, Becky was the Director of Social Media for Brickfish, a social media advertising platform. Brickfish helps create branded User Generated Content for some of the world’s largest brands such as Microsoft, Nike, Estee Lauder, and Intuit.

Becky is also an accomplished international speaker and a frequent contributor to industry conversations. She is a regular personality on the nationally-syndicated radio program The Big Biz Show, a contributing author on the business book Age of Conversation, and also teaches social media at UC San Diego. Prior to founding Petra Consulting Group, she was a senior consultant with industry-leading Peppers and Rogers Group. Becky is a member of PRG’s 1to1 Faculty and does speaking and consulting on their behalf. Previously, Becky worked at Hewlett Packard, both in the UK and in the US, in the areas of customer loyalty, customer service, and marketing.

Read about Becky and Petra Consulting here.

Keynote Spotlight: Will Marre

On March 10, Will Marre will serve as one of the keynote speakers at the AMA San Diego Cause Conference. We are thrilled to welcome Will Marre back to the conference and are excited about his keynote topic - Lead or Disappear: The Top 10 Questions that Every Non-profit Needs to Answer to Survive.

More about this keynote...If you have a great cause but too little support something is wrong. What most potential corporate partners and individual donors say is that too many non-profits are unfocused and undisciplined. Will presents real case studies from 2009 with clients who created a potent strategy and a compelling message to turn donor support into an investment instead of a gift.

Will Marré is the co-founder and former president of the Covey Leadership Center where he translated the concepts of The 7 Habits of Highly Effective People into powerful leadership courses taught to millions of executives worldwide. Today Will is an evangelist of socially strategic enterprise that transforms Corporate Social Responsibility into Corporate Social Opportunity.

Will has been a business leader and consultant for 25 years to world leading companies such as Disney and Procter & Gamble. Now he is on a mission bringing his experience, vision and personal fire to the world to create a future of sustainable abundance.

Will is passionately helping organizations improve the quality of their people’s lives and accelerate economic and social improvement throughout the world. Using cause marketing with New York Stock Exchange companies to develop social-eco commerce, Will co-founded the Seacology Foundation that has saved nearly 200,000 acres of fragile island eco-systems and rainforests and 2 million acres of coral reefs.

To learn more about Will Marre, visit his website: http://www.willmarre.com/wm/

Register today for the AMA San Diego Cause Conference!

Who Should Attend the 2010 Cause Conference

The 12th Annual Cause Conference is intended for both nonprofit organizations and corporations and is designed to help you, “Go Further, Aim Higher, and Finish Strong!” While in the past the majority of the attendees tended to be representatives from nonprofits, we are encouraging more corporate participation for the 2010 conference. Providing innovative workshops on cause marketing are essential for healthy and strong implementation.

Your staff, volunteers, and board members from your nonprofit will not want to miss this event where you can learn both the basics as well as advanced strategies related to successful cause marketing. Corporations should send representatives of their corporate giving programs to learn more about giving and its impact on both the community and their bottom lines.

The AMA San Diego 12th Annual Cause Conference is a unique opportunity for nonprofits and corporations to sit in the same rooms and learn information that affects them both as groups. Instead of separating the funders and nonprofits, AMA creates a safe space for dialogue and mutual understanding. To this end, nonprofits are asked to refrain from soliciting funders during the event.

The 12th Annual Cause Conference is an opportunity to share ideas, learn new skills, and develop relationships that benefit both nonprofits and corporations through meaningful and productive corporate giving and cause marketing programs. We welcome one and all and hope to see you all there!

For more information about the AMA San Dieg0 12th Annual Cause Conference visit the conference website at www.sdama.org/conference.htm. You can also follow us on Facebook, LinkedIn (members only), and Twitter!

Save the Date! Early Registration!

Save - The - Date

12th Annual AMA Cause Conference “Go Further. Aim Higher. Finish Strong.”

WEDNESDAY, MARCH 10, 2010
JOAN B. KROC INSTITUTE FOR PEACE & JUSTICE
UNIVERSITY OF SAN DIEGO

REGISTER HERE

San Diego’s nonprofit sector has proven its resilience after a year impacted by the economic recession. As we look to 2010, brighter days of growth and impact are on the horizon for San Diego’s nonprofit sector. As organizations emerge from this past year with new lessons learned and an emphasized set of priorities, the opportunity to move ahead and reach new heights is now.

The 12th Annual AMA Cause Conference will help marketing and other nonprofit professionals find new ways to reach audiences and inspire them to action. Featuring renowned speakers and innovative approaches, the 2010 AMA San Diego Cause Conference will provide staff, volunteers and board members with unique opportunities to learn, brainstorm, and network with others who are committed to strategies that will ensure a brighter tomorrow.

Topics include:

• Building new, mutually-beneficial relationships with the corporate sector.
• Harnessing the latest social media and online marketing tools.
• Sharing the art of influential speaking.
• Creating and measuring the marketing return on investment.
• Leading and managing marketing expectations for the entire organization.

Your individual participation in the AMA San Diego Cause Conference will strengthen your organization by offering specific tools, actions, and ideas for implementation. Don’t let YOUR cause miss out on an opportunity to be among the best- start training today!

REGISTER HERE

REGISTRATION FEES

AMA Members, Cause Partners, & Nonprofit Organizations:

• $89 Early Bird, before January 13, 2010
• $109 before March 3, 2010
• $139 after March 3, 2010
• $169 DAY OF EVENT, March 10, 2010 (walk-in registration subject to availability)

Corporate & Non-Member:

• $129 before March 3, 2010
• $149 after March 3, 2010
• $179 DAY OF EVENT, March 10, 2010 (walk-in registration subject to availability)

Each additional person from your organization receives $30 off the registration fee, excluding the Early Bird discount (up to 3 per organization). Must register at same time. Day of event, sessions and registration subject to availability

REGISTER TODAY!