Want to explore what makes each generation tick so you can market, sell and work more effectively? Which social networking channels are most effective and for which generation? Sherri Petro of Workplace Evolution shows you how you can increase your generational understanding to market more effectively. Learn solutions other organizations are implementing by leveraging their knowledge of generational thinking. Sherri will share proven tips on how to decrease misunderstandings and increase communication.
Participants will have a better understanding of why each generation thinks the way they do, how to integrate better marketing and sales solutions and create better ways to communicate.
Learning Objectives:
- Defining the generational mix.
- Exploring each generation’s motivating factors and the consequences on their buying decisions
- Sharing best practices to increase communication, market better and sell more.
She
rri Petro, President of VPI Strategies and founding partner in Workplace Evolution, has been consulting for 10 years in the for-profit, non-profit, and government sectors after a 16 year corporate career. She creates more financially sustainable organizations. Sherri is acutely aware of generational misunderstandings that result from different belief structures and lack of coherent communication. She is sharing the motivations of each generation to create better targeting, messaging and connecting as you market, sell and motivate others to buy. Her diverse professional background includes customer service, operations, administration, sales, marketing and strategic planning. Sherri earned an MBA from Pepperdine University and BA in Psychology from Youngstown State University, magna cum laude.Time and Location:
9:05 - 9:50 a.m. in the Main Theater
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