Session Spotlight: Teaching Them The Basics - Helping Them Understand

How to Manage Your Organization’s Marketing Expectations

About the Session:

While marketing professionals understand the principles of marketing, public relations and social media, it can often be difficult to translate them to the rest of the organization. All too often misconceptions and assumptions made by organizational leaders, staff and volunteers can create inefficiencies, contradictory messages and unmanageable marketing goals.

This session will provide concrete techniques for you to create a greater understanding of marketing basics and generate manageable marketing goals within your organization. It also includes a panel of experts in the fields of marketing, public relations and advertising to ensure you are on top of the latest marketing trends, which you can bring back to your organization as you build a new level of knowledge and commitment.

About the Moderator:

Deirdre Maloney is the principal of Momentum, LLC, a nonprofit marketing and management consulting firm that provides effective strategies and implementation for organizational success. Deirdre´s clients include The San Diego Foundation, I Love a Clean San Diego, and the HeadNorth Foundation. Before establishing Momentum, Deirdre served as the executive director of a multi-million dollar nonprofit organization for seven years. She has served on a number of boards, including her current position on the San Diego Chapter of the Association of Nonprofit Professionals. Deirdre also spent several years as a broadcast news producer and holds her Masters Degree in Public Administration.

Panelists Include:

• John Burnett
• Indra Gardner
• Chris D’Eon

Time and Location:

11:15 a.m. - 12:00 p.m. Breakout Room

For more information on how to register for the AMA Cause Conference 2010 click here.