Keynote Spotlight: Jocelyne Daw

Welcome to Jocelyne Daw, our afternoon keynote speaker at the AMA Cause Conference 2010. We are all looking forward to her fantastic keynote presentation.

About Jocelyne:

Jocelyne Daw is the founder of Causemarketing.ca and author of Cause Marketing for Nonprofits, the definitive hands-on guide to cause marketing. Jocelyne is a recognized leader and pioneer in creating cause marketing partnerships (recognized by the American Marketing Association). For over 15 years, she has actively used cause marketing as an important fundraising, marketing and corporate citizenship tool to advance community and business needs.

A sought after presenter, mentor and consultant Jocelyne has developed over 25 innovative, signature cause marketing programs in support of health care, social services, arts, environment and heritage causes using the principles set forth in her book.

About the Session: Breakthrough Nonprofit Branding: The new nonprofit imperative

A select group of nonprofit organizations, of all sizes, are moving beyond traditional thinking about brands and branding. They are strategically and purposefully building and managing their brand. In the process, they are adding significant value and establishing a strategic competitive advantage that is powering substantial short and long-term growth. Identifying how your organization will stand out in the cacophony is vital in today’s environment and essential in differentiating, strengthening and creating value for the organization. This keynote will equips your nonprofit and your company– whatever your size, with the principles and practices to build and strengthen its brand in the community with the ultimate goal of creating a stronger cadre of supporters, achieving significant community impact, raising more funds and making a greater difference.

For more information on Jocelyne, visit her website.

Speaker Spotlight: Becky Carroll

We are so excited to have Becky Carroll join us once again for the AMA San Diego Cause Marketing Conference! Her knowledge and expertise in marketing and social media is an outstanding resource to the San Diego community. Read more about Becky below and please join us on March 10 for the conference...

About Becky's Session:

Everybody is talking about social media these days - Facebook, Twitter, blogs. Social media can be very beneficial for your non-profit, or it can take up one of your most precious resources: time. In this panel session, you will get a solid overview of how to use social media to market your non-profit, plus you will hear from three San Diego non-profits on how they are successfully integrating social media into their marketing plans.

About Becky:

Petra Consulting Group/Customers Rock! is headed up by Becky Carroll, long-time customer advocate and someone who is passionate about social media, marketing, and the customer experience. In 2005, Becky founded Petra Consulting Group, a strategic consultancy helping companies grow through customer conversation leading to stronger customer relationships. Through our work with companies such as HP, Electronic Arts, and Ford, we have spent a lot of time improving customer experiences, driving increases in marketing results, and helping companies re-think their customer service and support.

Previously, Becky was the Director of Social Media for Brickfish, a social media advertising platform. Brickfish helps create branded User Generated Content for some of the world’s largest brands such as Microsoft, Nike, Estee Lauder, and Intuit.

Becky is also an accomplished international speaker and a frequent contributor to industry conversations. She is a regular personality on the nationally-syndicated radio program The Big Biz Show, a contributing author on the business book Age of Conversation, and also teaches social media at UC San Diego. Prior to founding Petra Consulting Group, she was a senior consultant with industry-leading Peppers and Rogers Group. Becky is a member of PRG’s 1to1 Faculty and does speaking and consulting on their behalf. Previously, Becky worked at Hewlett Packard, both in the UK and in the US, in the areas of customer loyalty, customer service, and marketing.

Read about Becky and Petra Consulting here.

Keynote Spotlight: Will Marre

On March 10, Will Marre will serve as one of the keynote speakers at the AMA San Diego Cause Conference. We are thrilled to welcome Will Marre back to the conference and are excited about his keynote topic - Lead or Disappear: The Top 10 Questions that Every Non-profit Needs to Answer to Survive.

More about this keynote...If you have a great cause but too little support something is wrong. What most potential corporate partners and individual donors say is that too many non-profits are unfocused and undisciplined. Will presents real case studies from 2009 with clients who created a potent strategy and a compelling message to turn donor support into an investment instead of a gift.

Will Marré is the co-founder and former president of the Covey Leadership Center where he translated the concepts of The 7 Habits of Highly Effective People into powerful leadership courses taught to millions of executives worldwide. Today Will is an evangelist of socially strategic enterprise that transforms Corporate Social Responsibility into Corporate Social Opportunity.

Will has been a business leader and consultant for 25 years to world leading companies such as Disney and Procter & Gamble. Now he is on a mission bringing his experience, vision and personal fire to the world to create a future of sustainable abundance.

Will is passionately helping organizations improve the quality of their people’s lives and accelerate economic and social improvement throughout the world. Using cause marketing with New York Stock Exchange companies to develop social-eco commerce, Will co-founded the Seacology Foundation that has saved nearly 200,000 acres of fragile island eco-systems and rainforests and 2 million acres of coral reefs.

To learn more about Will Marre, visit his website: http://www.willmarre.com/wm/

Register today for the AMA San Diego Cause Conference!

Who Should Attend the 2010 Cause Conference

The 12th Annual Cause Conference is intended for both nonprofit organizations and corporations and is designed to help you, “Go Further, Aim Higher, and Finish Strong!” While in the past the majority of the attendees tended to be representatives from nonprofits, we are encouraging more corporate participation for the 2010 conference. Providing innovative workshops on cause marketing are essential for healthy and strong implementation.

Your staff, volunteers, and board members from your nonprofit will not want to miss this event where you can learn both the basics as well as advanced strategies related to successful cause marketing. Corporations should send representatives of their corporate giving programs to learn more about giving and its impact on both the community and their bottom lines.

The AMA San Diego 12th Annual Cause Conference is a unique opportunity for nonprofits and corporations to sit in the same rooms and learn information that affects them both as groups. Instead of separating the funders and nonprofits, AMA creates a safe space for dialogue and mutual understanding. To this end, nonprofits are asked to refrain from soliciting funders during the event.

The 12th Annual Cause Conference is an opportunity to share ideas, learn new skills, and develop relationships that benefit both nonprofits and corporations through meaningful and productive corporate giving and cause marketing programs. We welcome one and all and hope to see you all there!

For more information about the AMA San Dieg0 12th Annual Cause Conference visit the conference website at www.sdama.org/conference.htm. You can also follow us on Facebook, LinkedIn (members only), and Twitter!

Save the Date! Early Registration!

Save - The - Date

12th Annual AMA Cause Conference “Go Further. Aim Higher. Finish Strong.”

WEDNESDAY, MARCH 10, 2010
JOAN B. KROC INSTITUTE FOR PEACE & JUSTICE
UNIVERSITY OF SAN DIEGO

REGISTER HERE

San Diego’s nonprofit sector has proven its resilience after a year impacted by the economic recession. As we look to 2010, brighter days of growth and impact are on the horizon for San Diego’s nonprofit sector. As organizations emerge from this past year with new lessons learned and an emphasized set of priorities, the opportunity to move ahead and reach new heights is now.

The 12th Annual AMA Cause Conference will help marketing and other nonprofit professionals find new ways to reach audiences and inspire them to action. Featuring renowned speakers and innovative approaches, the 2010 AMA San Diego Cause Conference will provide staff, volunteers and board members with unique opportunities to learn, brainstorm, and network with others who are committed to strategies that will ensure a brighter tomorrow.

Topics include:

• Building new, mutually-beneficial relationships with the corporate sector.
• Harnessing the latest social media and online marketing tools.
• Sharing the art of influential speaking.
• Creating and measuring the marketing return on investment.
• Leading and managing marketing expectations for the entire organization.

Your individual participation in the AMA San Diego Cause Conference will strengthen your organization by offering specific tools, actions, and ideas for implementation. Don’t let YOUR cause miss out on an opportunity to be among the best- start training today!

REGISTER HERE

REGISTRATION FEES

AMA Members, Cause Partners, & Nonprofit Organizations:

• $89 Early Bird, before January 13, 2010
• $109 before March 3, 2010
• $139 after March 3, 2010
• $169 DAY OF EVENT, March 10, 2010 (walk-in registration subject to availability)

Corporate & Non-Member:

• $129 before March 3, 2010
• $149 after March 3, 2010
• $179 DAY OF EVENT, March 10, 2010 (walk-in registration subject to availability)

Each additional person from your organization receives $30 off the registration fee, excluding the Early Bird discount (up to 3 per organization). Must register at same time. Day of event, sessions and registration subject to availability

REGISTER TODAY!