Welcome to Jocelyne Daw, our afternoon keynote speaker at the AMA Cause Conference 2010. We are all looking forward to her fantastic keynote presentation.About Jocelyne:
Jocelyne Daw is the founder of Causemarketing.ca and author of Cause Marketing for Nonprofits, the definitive hands-on guide to cause marketing. Jocelyne is a recognized leader and pioneer in creating cause marketing partnerships (recognized by the American Marketing Association). For over 15 years, she has actively used cause marketing as an important fundraising, marketing and corporate citizenship tool to advance community and business needs.
A sought after presenter, mentor and consultant Jocelyne has developed over 25 innovative, signature cause marketing programs in support of health care, social services, arts, environment and heritage causes using the principles set forth in her book.
About the Session: Breakthrough Nonprofit Branding: The new nonprofit imperative
A select group of nonprofit organizations, of all sizes, are moving beyond traditional thinking about brands and branding. They are strategically and purposefully building and managing their brand. In the process, they are adding significant value and establishing a strategic competitive advantage that is powering substantial short and long-term growth. Identifying how your organization will stand out in the cacophony is vital in today’s environment and essential in differentiating, strengthening and creating value for the organization. This keynote will equips your nonprofit and your company– whatever your size, with the principles and practices to build and strengthen its brand in the community with the ultimate goal of creating a stronger cadre of supporters, achieving significant community impact, raising more funds and making a greater difference.
For more information on Jocelyne, visit her website.
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