Speaker Spotlight: Becky Carroll

We are so excited to have Becky Carroll join us once again for the AMA San Diego Cause Marketing Conference! Her knowledge and expertise in marketing and social media is an outstanding resource to the San Diego community. Read more about Becky below and please join us on March 10 for the conference...

About Becky's Session:

Everybody is talking about social media these days - Facebook, Twitter, blogs. Social media can be very beneficial for your non-profit, or it can take up one of your most precious resources: time. In this panel session, you will get a solid overview of how to use social media to market your non-profit, plus you will hear from three San Diego non-profits on how they are successfully integrating social media into their marketing plans.

About Becky:

Petra Consulting Group/Customers Rock! is headed up by Becky Carroll, long-time customer advocate and someone who is passionate about social media, marketing, and the customer experience. In 2005, Becky founded Petra Consulting Group, a strategic consultancy helping companies grow through customer conversation leading to stronger customer relationships. Through our work with companies such as HP, Electronic Arts, and Ford, we have spent a lot of time improving customer experiences, driving increases in marketing results, and helping companies re-think their customer service and support.

Previously, Becky was the Director of Social Media for Brickfish, a social media advertising platform. Brickfish helps create branded User Generated Content for some of the world’s largest brands such as Microsoft, Nike, Estee Lauder, and Intuit.

Becky is also an accomplished international speaker and a frequent contributor to industry conversations. She is a regular personality on the nationally-syndicated radio program The Big Biz Show, a contributing author on the business book Age of Conversation, and also teaches social media at UC San Diego. Prior to founding Petra Consulting Group, she was a senior consultant with industry-leading Peppers and Rogers Group. Becky is a member of PRG’s 1to1 Faculty and does speaking and consulting on their behalf. Previously, Becky worked at Hewlett Packard, both in the UK and in the US, in the areas of customer loyalty, customer service, and marketing.

Read about Becky and Petra Consulting here.