Keynote Spotlight: Breakthrough Nonprofit Branding - The new nonprofit imperative

About the Keynote Presentation:

A select group of nonprofit organizations, of all sizes, are moving beyond traditional thinking about brands and branding. They are strategically and purposefully building and managing their brand. In the process, they are adding significant value and establishing a strategic competitive advantage that is powering substantial short and long-term growth. Identifying how your organization will stand out in the cacophony is vital in today’s environment and essential in differentiating, strengthening and creating value for the organization. This keynote will equips your nonprofit and your company– whatever your size, with the principles and practices to build and strengthen its brand in the community with the ultimate goal of creating a stronger cadre of supporters, achieving significant community impact, raising more funds and making a greater difference.

About the Keynote Speaker:

Jocelyne Daw is international recognized for her pioneering work in cause marketing and a sought after expert on business-community partnerships, community branding and integrating marketing and fundraising for significant results. A well-known speaker and consultant, Jocelyne has embraced a steadfast commitment to strengthening nonprofit organizations and businesses work in the growing field of community engagement. She has been retained by many leading nonprofits and companies both in Canada and the United States to provide strategic counsel that propels their work. Jocelyne is the author of "Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits” and the soon-to-be released book, coauthored with Carol Cone, "Breakthrough Nonprofit Branding: The Seven Principles to Power Extraordinary Growth."

Location and Time:

1:00 - 1:45 in the Main Theater

To register for the AMA Cause Conference on March 10, click here!