Session Spotlight: Building Partnerships on Purpose

Sponsorship Accountability…Beyond the Proposal - Cracking the Corporate DNA Code to Cultivate Effective Cause Marketing Strategies

About the Session:

New times require new models and new responses…If partnering with corporations is a critical link in your cause marketing value chain, this session will uncover what it takes to craft effective strategic partnerships with corporations, and give you the inside scoop on what drives their decisioning. This will be followed by a panel discussion with several corporations sharing how they align issues, focus giving, evaluate potential partners and deliver results to their stakeholders in these unprecedented times.

About the Moderator:

NEVILLE BILLIMORIA, Senior Vice President of Membership/Marketing & Chief Advocacy Officer, Mission Federal Credit Union

Neville is an effective communications and values leader, with more than twenty five years experience growing organizations through external marketing, media, and sales effectiveness as well as internal organizational alignment, corporate communications, and leadership development. In his current role, Neville has accountability for a strategic array of crucial member-focused and outward facing functions including; leading and managing the Marketing, Community Relations, Business Development and School Business Services departments for San Diego’s 2nd largest Credit Union with over $2B in assets serving more than 137,000 members. This includes shared responsibility with the CEO for promoting Mission Federal Credit Union’s public image and brand. As Chief Advocacy Officer, Neville interacts with a host of external constituencies including the financial industry as a whole, the credit union movement in particular, media, public relations, the educational community, and the greater community of San Diego. Neville also founded and serves on the MFCU Community Foundation Board of Directors. His span of control includes all outward facing areas with annual budget accountability for Membership/Marketing and the 501 3c Charitable Foundation exceeding $3 million. Neville also teaches at UCSD where he serves on a number of Boards including the UCSD Alumni Board.

The Panelists:

• Joanne Pastula – CEO, Junior Achievement
• Ed Wallace – VP Community Affairs, Sony Electronics
• Kelly Prasser – Regional Manager of Corporate and Community Relations, Sempra Energy

Location and Time:
11:15 a.m. - 12:00 p.m in the Main Theater

To register for the AMA Cause Conference on March 10 click here!