Session Spotlight: Social Media Success Stories

About the Session:

Everybody is talking about social media these days - Facebook, Twitter, blogs. Social media can be very beneficial for your non-profit, or it can take up one of your most precious resources: time. In this panel session, you will get a solid overview of how to use social media to market your non-profit, plus you will hear from three San Diego non-profits on how they are successfully integrating social media into their marketing plans.

About the Moderator: Becky Carroll
Becky is founder of Customers Rock!/Petra Consulting Group, a consultancy focused on engaging customers through conversation, social media, and WOW customer experiences. Her client roster includes several Fortune 100 companies such as Electronic Arts, Hewlett Packard, Fujitsu, Verizon, and Ford in addition to top executives, small businesses and non-profits.

Becky is the author of the business blog Customers Rock! (http://customersrock.net), listed in the top 5 of the Top 50 Customer Service blogs and among the Top 25 Marketing blogs. She also writes the blog Teaching Social Media (found at http://teachingsocialmedia.blogspot.com). She is a contributing author on the social media business books Age of Conversation and Age of Conversation 2. She is a regular personality on The Big Biz Show, a nationally-syndicated radio program, discussing topics related to marketing, social media, and customer service, and has also appeared with The Big Biz Show on WealthTV.

Becky teaches the “Marketing via New Media” class at UC San Diego Extension and sits on the Network Solutions Social Web Advisory Board. She also has her own internet radio show, Customers Rock! Radio, heard on wsRadio.com and via iTunes.

Becky is a regular keynote speaker and panelist at industry conferences and webinars on the topics of customer loyalty and social media including BlogWorld, SxSW Interactive, and Customers 1st. Additionally, Becky’s expertise has been sought out as a judge for several awards, including the Association of Support Professionals Top 10 Websites Awards, the Service and Support Professionals Innovator Awards, San Diego American Marketing Association’s Marketer of the Year Awards, the MI:6 Video Game Marketing Awards, and the Web Marketing Association’s Web Awards.

Previously, Becky served as Director of Social Media for social media advertising company Brickfish and was a Senior Consultant for industry-leading Peppers & Rogers Group. Additionally, she worked at Hewlett Packard for 14 years, capping her tenure as Director of Marketing for the UK and Ireland. She began her career at the NASA/Ames Research Center. Becky holds a BS in Electrical Engineering and Computer Science from UC Berkeley, and an MBA in Marketing Management from California State University.

Location and Time:

1:50 - 2:40 in the Main Theater

To register for the AMA Cause Conference on March 10 click here!