Speaker Spotlight: Scott Pansky

About the Session...

First Impressions: Making the Most of Those Crucial First Meetings

Whether you work for a nonprofit or a corporation, it’s critical to be prepared and understand a potential partner's needs before you sit down for a first meeting. Unfortunately, corporations are often disappointed when nonprofits that seemed to have great partnership potential present them with “fundraising problems” rather than marketing solutions. And nonprofits often find that corporate executives have little knowledge of their issues and have unrealistic expectations of what the ROI they can expect. This session helps “set the table” for all.

This session will be held in the Main Theater at 10:20 a.m.

About Scott Pansky...

Partner and Co-Founder, Allison & Partners

Scott has been practicing cause related marketing for nearly 20 years and is a co-founder of the SDAMA Cause Conference. As a co-founder of Allison & Partners, he oversees client service, major client initiatives throughout Southern California. He has developed strategies for clients including Hyundai North America, Hasbro, Boost Mobile, Vitamin Shoppe, HOK, YouTube, Sony, Bing, SeaLife, LA Sparks, and Homegoods.
Mr. Pansky is very passionate about entertainment and education and has served as the immediate past President of the Entertainment Publicists Professional Society overseeing more than 500 publicists in Los Angeles and New York and is currently the President of the Los Angeles Unified School District’s Partnership Council. In addition, he sits on the board of the Los Angeles March of Dimes. Scott has worked with numerous non-profits developing initiatives for Children Affected by Aids Foundation, Mr. Holland's Opus Foundation, The Daniel Pearl Foundation, The Leukemia & Lymphoma Society, 4-H Council, Women’s Heart, Goodwill Industries, Camp Fire Boys & Girls, The Alzheimer's Association, and United Cerebral Palsy Associations among others. Scott is a national speaker on cause-related marketing and will be teaching workshops this year for IEG in late March and the Cause Marketing Forum in early June. He has taught cause marketing and public relations, at UCLA for nearly 10 years and has a course coming up this April.