Session Spotlight: Adding Power and Value to Your Partnership Proposals

About the Session:

Partnerships (not sponsorships), social enterprise, collaboration, cause marketing, and ROI continue to be the talk of nonprofits as traditional funding sources continue to shrink and change.

Learn first-hand strategies to help your nonprofit differentiate your proposals, key steps in preparation and how to predict your success. Presentation covers brief history of Cause Marketing and mega trends making partnership marketing one of the most important strategies for both companies and nonprofit leaders.

What you will receive:

• Ready to use cause marketing plan template for you to use today
• The San Diego Nonprofit Valuation survey to help you place a dollar value on your nonprofit’s recognition benefits for prospective companies.
• Sample proposals to give you new ideas to approach companies.

Seminar goals include:

• Tools to help you make more effective proposals
• Determining your ROCI (Return on Community Investment) Many companies overlook proposals unless ROCI is provided.
• Steps for conducting your nonprofit “resource audit” to differentiate your nonprofit.
• Key information to help you calculate your true market value of your proposals.

Learn how to predict the success of your proposals – when to “go”, when to stop.

About the Speaker:

Parker Pike, Marketing Manager, UCSD Extension – Business, Science & Technology
Program Manager, Step Up San Diego, UCSD Extension Responsible Enterprise Forum.
Parker has 39 years experience in marketing consulting, advertising, market research, customer relations, retail marketing, and promotion management. He has helped support the programs of many national businesses, while his primary devotion has been to small and mid-sized businesses, non-profit organizations and public agencies.

Parker is Marketing Manager for the Business, Science and Technology programs for UC San Diego Extension, the self-funded $33 million continuing education division of UCSD. His work supports growing business building relationships with a wide variety of professional associations, companies and media companies.

Two years ago he laid out the initial strategies for Step Up San Diego, a regional initiative bringing together the business and nonprofit sectors. He has primary responsibility for coordinating the largest media collaborative in San Diego history, a multi-institution educational alliance and programs that help socially responsible companies save money and increase visibility for their community support programs.

He was President of Catalyst, a San Diego based consulting company that specializes in building partnership programs for companies, non-profits and media organizations. He is a Past President of the American Marketing Association – San Diego Chapter. He was also the first Marketing Director for the Birch Aquarium at Scripps, Community Relations Director for the San Diego Union-Tribune and Marketing Director for America’s Cup Services.

Twelve years ago, Parker founded the American Marketing Association’s Cause Conference.

Parker has a marketing degree from the University of Notre Dame, MBA from Northern Illinois University and Masters in Advanced Management from National University.

Time and Location:

10:20 - 11:05 a.m. in Breakout Room

To register for the AMA Cause Conference on March 10 click here!